keep it simple! thanks Akira...

As a designer I find it humbling to experience 'design' in such a simple manner, to me it feels more accessible and a whole lot more inspiring!

The Akira Isogawa store in the fortitude valley is so simple it's almost hard to write about - it's a tall well (naturally) lit homely space supplemented with 34 incandescent pendant lights, a few bits of well lived furniture, manual till system, really tall mirrors, oh and amazing clothes! I think that's the point!!

Akira Isogawa is well known throughout the world for his designs, yet when there is a sale on (speaking from experience) he will be there in the store to share the experience with his 'consumers' - good stuff!

“I see craftsmanship as an implement with which to realise one’s vision. Past, present and future; that slogan continues in almost everything around which my work evolves. Timeless beauty and femininity in my design is profound, in a way for the wearer to express their inner soul.”

— Akira Isogawa